The Nike swoosh went up in smoke literally as angry consumers pushed back against the company’s decision to make former San Francisco 49ers quarterback Colin Kaepernick the face of its new ‘Just Do It’ ad campaign. Kaepernick is a polarizing figure for many and the lightning rod for the nation’s conversation about the social justice protest he ignited when he began kneeling during the National Anthem in 2016. But, while some set fire to their merchandise, others were motivated to purchase.
“This is a bold and courageous move on Nike’s behalf!” says Rev. T.C. Johnson, one of the ministers who created a video last year calling for a boycott of the NFL as a response to the owners’ alleged collusion against Kaepernick. “Since Nike has stood for real justice in a true democracy, I will, and we can stand with Nike by purchasing all sporting needs from Nike until appropriate change occurs.”
When the smoke clears, Nike may find itself with some new customers and a renewed popularity. Time magazine reports Nike is experiencing a robust uptick in sales since the Kaepernick ad was announced. According to the report, online sales have increased 31%.
But, the research firm Morning Consult reports consumers have mixed emotions about the new 30th anniversary campaign. According to the survey, 24% have an unfavorable response to the brand which is a 7% increase linked to the ad. The survey also included a question aimed at gauging consumers’ opinions of Nike’s motivation with 32% saying the ad was “mostly an effort to recognize Kaepernick’s efforts” while 38% tagged the campaign as a “publicity stunt.”
Nike’s stock rebounded from an initial drop following the ad campaign announcement. And, the company is staying the course, riding out the turbulence with the awareness that the global customer is a significant contributor to its bottom line, and there are apparently many Americans who support its decision.
ESPN sportscaster Shannon Sharpe says he’s “extremely proud of and happy…Kudos to Nike.”
The National Football League is the latest arena for the nation’s increasingly bitter debate over cultural issues. The blistering tweets from the White House have fanned the anger of football fans who take issue with players for their decision to take a knee during the National Anthem as a silent protest against racial injustice. Ratings and attendance may suffer, again, this season as a result.
So far, only one sports team is ditching its Nike athletic wear in response to the Kaepernick campaign. The College of the Ozarks, a private Christian college located near Branson, Missouri, plans to remove all uniforms bought from Nike that have its logo. Officials at the College say the ad campaign promotes “an attitude of division and disrespect” toward America.
President Jimmy Carter advanced opportunities for African Americans throughout his life, advocating for justice and peace consistent with the Christian values he embraced. Since his death on December 29 at age 100, Mr. Carter’s praises have been sung from his home state of Georgia to points around the globe. And while the former president’s one-term in the White House is dismissed by some political pundits for a lack of policies or accomplishments that changed the course of history, his character and integrity set him apart.
Carter became the first president to appoint a Black woman head of a federal agency. He chose Patricia Roberts Harris to lead the Housing and Urban Development when he took office in 1977.
Harris said, “I feel deeply proud and grateful this President chose me to knock down this barrier, but also a little sad about being the ‘first Negro woman,’ because it implies we were not considered before.”
Senator William Proxmire questioned Carter’s choice, saying Harris came from too much wealth and influence to be an effective leader. But Carter stood by his decision, and Harris stayed in the position for two years.
The 39th president’s name is also included on the International Civil Rights Walk of Fame.
Civil rights activist, Rev. Al Sharpton recalled a conversation he shared with Carter.
“It was very significant, I was talking there at the foot of the Lincoln Memorial, and I was talking to President Clinton and President Carter,” Sharpton recalled. “And when Clinton and I finished talking, President Carter touched me on my arm and said, ‘How are you doing with your ministry, Al? I see you out there with your activism. Don’t leave your ministry … keep your prayer life going.’ And you could tell he sincerely meant it. He was not one who talked about his religion as a political kind of something you could say to voters.”
President Joe Biden declared January 9, 2025, a national day of mourning. Millions watched the former president’s funeral on television as he was remembered as a man of honesty, compassion and faith – which included championing the rights of Americans who knew firsthand the struggle of injustice
The Congressional Black Caucus started the 119th Congress with its largest membership. There were 62 members sworn in today.
“On behalf of the entire Congressional Black Caucus, congratulations to the members of the Executive Committee of the 119th Congress. 53 years after our Caucus’ founding, our work to improve the lives and conditions of Black people in America is more important than ever before,” said CBC President Steven Horsford.
In Arkansas a formerly all-Black school, Ouachita County Training School, has launched a national fundraising effort to restore the campus following its designation as a site on the National Register of Historic Places. One of the first corporate donations to OCTS, located in Bearden, Arkansas, came from the Katherine Anthony Foundation.
Anthony’s nephew, Steve, and CEO of Anthony Timberlands, presented a $10,000 check to the historic committee.
“We are happy to support the work of the Greater Bradley District Association and the Ouachita County Training School committee in their efforts to maintain the infrastructure and grounds of the training school, which is such an important part of the Bearden community,” Anthony said.
The National Park Service listed OCTS on the prestigious register in 2023.
“Since we received the news, we have been excited and motivated to raise the funds necessary to preserve this part of our history!” Virginia Ashley, committee president said. “We recognize the pivotal role OCTS played in educating several generations of young people who started right here and went on to contribute greatly to the Black middle class and the world.”
The gift of education
For education advocates, December holds a special place in American history. During the Christmas Season in 1952, the Supreme Court first heard arguments to eliminate segregation in the nation’s public schools. But, it took two more years before the Court issued its landmark decision in Brown v. Board of Education, declaring segregation unconstitutional.
During the 1950s, OCTS educated Black students in the small southern town south of Little Rock, which became known internationally for The Little Rock Nine and their efforts to integrate Central High School. In Bearden, several Rosenwald Schools had consolidated to create the larger OCTS campus that educated students from the first through the 12th grades.
“I have such wonderful memories of my days as a student at OCTS,” recalled Pearlie Newton, a retired educator and executive director of the OCTS historic committee. “My dad helped pour concrete at the campus, my husband and I met there and it was in one of the classrooms that my goal to become an educator took shape.”
Despite the Supreme Court’s 1954 decision eliminating “separate but equal” schools, OCTS remained segregated until 1971 when it merged with the white school district in the area. An association of Black Baptist churches known as the Greater Bradley District Association purchased the campus for use as its headquarters.
Pastor and Association Moderator, Verna Thompson, said, “We are excited about the renovation and look forward to holding our church services and meetings in a modernized facility that holds so much historic significance.”