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The Idlewild Resort: Once the Largest, Most Successful Resort in the Midwest for Black People

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During the decades when Black people were being suppressed and subjugated by racist laws, many fought to carve out their own place in a segregated society. The results were black-owned businesses, churches and clubs. Some led the way to establish their own neighborhoods, organizations and newspapers. They built their own banks, schools and parks. And these became legacies of their fight and their success. But many of these legacies have been neglected and forgotten. For Black History Month, TheVillageCelebration will look at some of these abandoned legacies.

For thousands of Black people it became a refuge, a place to relax and have fun. But for others it was the first time they could have their own property. For them, the Idlewild Resort in Michigan wasn’t just a getaway, it was home.

Known as the Black Eden, the Idlewild Resort was the largest and most successful resort in the Midwest, according to the New York Post. For decades, it was the premier getaway spot in the country. It was “a place they could call home for a week or two – or all summer long.” Or all year round.

“It was the place to go back in the day,” said Susan Matous who operates one of the remaining two motels at Idlewild with her partner, Blair Evans. And for some people, it still is, Matous said.

Idlewild was first developed to target the middle class, according to Bruce Micinski, president of the Lake County Historical Society and Museum in Michigan. In 1912, a couple of white developers established Idlewild, which sits inside Yates Township in Lake County. After deciding an all-black resort would attract middle-class vacationers, they bought nearly 3,000 acres around the Lower Peninsula’s northwestern woods and promoted hunting, fishing and swimming to tourists, according to nypost.com.

“There wasn’t anything for Black people at that time, so they realized they could promote it in big cities and target Black people,” Micinski said. They promoted it in cities such as Cleveland, Indianapolis, Chicago and Atlanta.

It worked. People like Daniel Hale Williams, the first surgeon to perform open-heart surgery in America began staying at the resort, Micinski said. Louis Armstrong bought a cottage there and often went out on the lake and the boxer Joe Louis would often go there to relax, he said.

But then W.E. B. Dubois began promoting the area to everyone and would write articles about Idlewild in his magazine, The Crisis, Micinski said.

DuBois realized Black people needed to find a place where they could relax and enjoy nature. They could go boat riding and horseback riding. And they could buy land.

“For the first time they owned something,” Micinski said. “They didn’t rent, they actually owned land. For the first time in their life, they owned a piece of property.”

They built cabins and settled into making Idlewild their home, their “refuge,” Micinski said.

Soon the news spread and Black people from all over the United States started coming to Idlewild. And their professions varied: there were journalists, cab drivers, doctors, lawyers, educators, bankers and politicians. People from all walks of life flooded the resort.

Then in the 1930s and 1940s, the resort started getting into the music scene and famous stars such as the Four Tops, Ella Fitgerald and Aretha Franklin would perform at the resort.

The Jim Crow laws ensured the suppression and segregation of Black people. So, although Black entertainers were allowed to perform at white establishments, they weren’t allowed to stay there, Micinski said.

Still, “There were some plusses about Jim Crow that were beneficial for Black people,” said Dr. Ronald J. Stephens, a professor at Purdue University. “There were Black entrepreneurs that had established legitimate businesses and relationships with the community.”

There were hundreds of Black-owned businesses. There were gas stations, more than 50 motels, three hotels and 75 cottages for rent, said Stephens who has written two books about Idlewild. There were beauty salons, clubs, a skating rink, restaurants and three grocery stores, he said.

“If you didn’t have enough money to get grocery, you could have a credit,” Stephens said. “It was that kind of place. It was that kind of atmosphere. It was that kind of community.”

The residents had their own fire department and post office. They had their own baseball and softball teams. Their own sororities and fraternities.

Soon Idlewild became known as the Summer Apollo of Michigan, Stephens said. As many as 25,000 to nearly 30,000 people descended on the resort during the summer. They watched performances by entertainers such as as Cab Calloway, Duke Ellington and Jackie Wilson. There were beauty pageants, literary circles, hunting clubs and nightclubs like the Flamingo and the Paradise Club. Idlewild allowed Black people to experience something extraordinary and special, according to nypost.com. It allowed their dreams to come true. But it was brief.

When the Civil Rights Act passed in 1964, legal segregation ended and the exodus began.

People started to go on family vacations where they weren’t allowed to before and black entertainers found they could charge more to play in clubs and resorts that now accepted all colors, said the late John Meeks, who headed the town’s African American Chamber of Commerce in 2017, according to nypost.com.

Still, Idlewild may have lost many businesses and patrons, but it was not completely abandoned, said Matous who started going to Idlewild fourteen years ago with Evans.

“I fell in love with the natural environment as well as the historical and cultural relevance of it,” Matous said. For Evans, Idlewild had long been a getaway, Matous said. His family, going back to his grandparents often visited the resort. And now so does his nieces and nephews, Matous said.

“It was never abandoned or forgotten. It just decreased in popularity,” Matous said. “You still see boats parked at the dock, you still see jet skis.

“You have several families who have at least two or three homes. The Red Rooster, it used to be Rosanna’s Tavern, folks still go there to eat.”

About four or five years ago, Matous and Evans decided to help protect and preserve the town. They took over Morton’s Motel and established the website Experience Idlewild to promote different events in the community.

Idlewild was named a historic community in 1972 and around 2010 seven historic markers were erected in the town, which was the first time that many markers were unveiled in one day, Stephens said.

Ever since Stephens found out about Idlewild from a student in 1992, he hasn’t been able to forget it. He later discovered his family used to go there when he was a baby. He used to visit the town five or six times a year to work with different organizations on various projects. Two years ago, he bought half an acre of land there to build a home.

For him, Idlewild will always be a safe haven. And he doesn’t mind driving the miles it takes to get there.

“As soon as you see the blinking lights at US 10 and Broadway, you know you have arrived at Idlewild,” Stephens said. “You feel like a big load has been released. And the atmosphere of Idlewild amplifies that feeling. It’s a home away from home.”  

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Black History

US Black Chambers of Commerce Makes History with Campus for Entrepreneurship

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The U.S. Black Chambers of Commerce recently unveiled its new campus, which was the former BET headquarters, located on more than seven acres in the nation’s capital.

USBC President Ron Busby, said, “When I reflect on the journey of the U.S. Black Chambers over the past 16 years, I see a story of resilience, vision, and progress. This campus is the next chapter of that story — not just a building, but a living symbol of what happens when we claim our space, own our future, and build institutions that outlast us.”

For five years, Busby worked to bring his vision of a permanent home for the “voice of Black Business” to fruition. Relying on his faith and an impressive roster of supporters, he navigated a changing political landscape and uncertainty for businesses, large and small.

The USBC Innovation Campus is about more than today’s entrepreneurs; it’s about ensuring that generations to come inherit a place where their ideas, voices, and businesses can thrive,” he explained.

Amid the upheaval of today’s economy with its growing list of mass layoffs, increased tariffs and tightened access to capital, Black entrepreneurs are finding renewed hope in efforts to build a community that helps fuel their goals.

History is on their side.

Even during slavery, some free Blacks managed to establish small businesses, and for a very small number of the enslaved, there were limited opportunities to “hire themselves out” for income. After the Civil War and during Reconstruction, there was a sharp rise in Black business ownership as men and women embraced ways to exercise their freedom. Despite the frequent threats and incidents of violence, this commitment to claim their place in spaces that had been off-limits served only to fortify their determination.

The harsh reality of Jim Crow and its relentless discrimination created a demand for more Black businesses. Entrepreneurs provided services to their communities, even though many consumers had very little discretionary income. The “internal” economies that sprang up around the country employed other African Americans and led to Tulsa’s Black Wall Street and insurance companies like North Carolina Mutual Life Insurance Company and Atlanta Life Insurance Company. Madame C.J. Walker also emerged during this era.

“My object in life is not simply to make money for myself or to spend it on myself in dressing or running around in an automobile, but I love to use a part of what I make in trying to help others” she said.

Fast forward more than a century, and the development of a campus devoted exclusively to nurture Black entrepreneurship would have been among Walker’s and the ancestors’  wildest dreams. It certainly has been one of Ron Busby’s, and he would like to see the USBC Innovation Campus play a pivotal role in helping others realize theirs.  

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Black History

Meet Jolanda Jones and Borris Miles: Black Texas Lawmakers Fighting Redistricting

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The Texas House reconvened today, but failed to reach a quorum for the second day in a row as the Democrats, who left the state in an orchestrated effort to delay the state’s Republican-led legislature from moving forward with its redistricting map that would create five more GOP congressional seats, show no signs of returning home soon.

One of the Texas lawmakers who fled to New York, state Representative Jolanda Jones said that Texas Governor Greg Abbott is “trying to get soundbites” by threatening to arrest the lawmakers who have left the state.

President Donald Trump says the FBI “might have to” locate the lawmakers. Trump’s statement comes hours after Texas Governor Greg Abbott ordered the state police to locate the lawmakers. However, the civil arrest warrants that have been issued do not extend beyond the state of Texas, and the 50 Democrats involved in the redistricting protest are in predominantly blue states like Illinois and New York.

Jones held back tears as she discussed the decision she and her legislative colleagues have made.

“I can’t imagine living in a time with no voting rights; I can’t imagine living in a time with no civil rights, but that’s where we are,” Jones said. “Yes, it’s hard. I have a granddaughter. I adore her. I miss her, but I’m going to have to be okay with FaceTime because I can’t come back to see her. There’s not a doubt in my mind that the Texas State Troopers will arrest me, and if I’m arrested, I literally can’t fight for democracy, so I’ve got to sacrifice. It is what it is. It makes me sad, but it is what it is.”

Texas State Senator Borris Miles released a statement announcing his support of Jones and the other legislators who broke quorum. 

Miles wrote, “It is a blatant racist power grab. The ramifications of this [mid-decade redistricting] are not just a danger to Texas; they will ripple through this country, threatening the fabric of our entire nation.”

Miles said he and other Texas lawmakers will meet with Massachusetts Governor Maura Healey this week at the National Conference of State Legislatures Annual Summit in Boston to discuss ways to “sound the alarm.”

In Illinois – another blue state – the absent Texas lawmakers have received support from Governor JB Pritzker, and the Democratic National Committee Chair, Ken Martin, said they will “fight fire with fire.”

Pritzker added, “We’re going to everything we can to protect every single one of them and make sure that – ‘cause we know they’re doing the right thing, we know that they’re following the law.”
New York Governor Kathy Hochul said, “That’s why the gloves are off, and I say, ‘Bring it on.” Hochul and other political leaders in blue states have begun talking about redistricting drives to form maps favorable to Democratic candidates.

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Black History

The Luxury of Oak Bluffs Is Embraced in a Summer Campaign By Designer Ralph Lauren

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One of Black Americans’ most popular luxury enclaves is featured in a summer style campaign released by legendary designer Ralph Lauren. Oak Bluffs on Martha’s Vineyard, Massachusetts, is a coastal beauty with a history of serving as a prominent affluent haven.

“We made the concerted choice to be here in Oak Bluffs because we knew we would be safe,” a longtime homeowner said in a documentary titled, ‘A Portrait of the American Dream: Oak Bluffs.’ This place nurtures from the heart, from the soul, and from the environment that’s here, and the way we are able to build bonds with people.”

The descendants of Africans first arrived in Marth’s Vineyard in the 1600s, initially as enslaved people working on farms. In 1912, Charles Shearer, who was born to a Black woman and a slave owner, opened Shearer Cottage which was the first Black-owned inn in Oak Bluffs. Shearer Cottage is considered a “hub” for the community.

Ralph Lauren described Oak Bluffs as “a quintessential portrait of the joy, optimism, and the sense of opportunity that make up the foundation of the American Dream.”

In his collection, Lauren shows Black models in classic fashions that capture summer on the Vineyard. It is a collaboration with Morehouse College and Spelman College. Three years ago, Lauren dropped a collection featuring both colleges. The collection was a wild success and sold out. 


To watch the Oak Bluffs documentary, click here.

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