Connect with us

Black History

Beware: Digital Disinformation

Published

on

Luisa Haynes appeared to be a “woke” Black woman. She claimed to have a political science major and live in New York. Her Twitter handle @WokeLuisa attracted over 55,000 followers in a year. Like her picture, her 2,000 posts radiated attitude and swag.

On September 23, 2017, she wrote: “Trying to figure out how #TakeAKnee is un-American but letting people die because of lack of health insurance is patriotic.”

After that on March 11, she tweeted: “If you’re a Trump supporter, please don’t forget to turn your clock back 150 years…oh wait… you did it back in 2016! #DaylightSavings

A few days later, she posted: “Just a reminder: Colin Kaepernick still doesn’t have a job, because in this country fighting for justice will make you unemployable.”

Laura Rosenberger, director of the Alliance for Securing Democracy and a senior fellow at The German Marshall Fund of the United States, testified about @WokeLuisa and noted that the message about Colin Kaepernick was retweeted 37,000 times. 

There is humor and snark in Luisa’s tweets. The messages cover a wide range of current events from elections to the NFL national anthem debate and President Trump.

Every post has an us-versus-them racial undercurrent. Every tweet is divisive, designed to amplify and polarize people in the United States.

Yet Luisa’s posts are quotable and viral.

The Woke Luisa account applied the science of viral outrage to make messages shareable. “For every moral, emotional word that people use in a tweet, we found that it increased the rate of retweeting from other people who saw it by 15-20 percent,” according to Jay Van Bavel, a social neuroscience professor and director of NYU’s Social Perception and Evaluation Lab. Van Bavel and his colleagues published a new paper based on an analysis of nearly 50,000 political tweets. Shankar Vedantam, in a recent podcast of Hidden Brain on this research, points out that the outrage over a post spurs more outrage in response, creating a spiral that leads to exhaustion and disengagement.

The new Report of the Select Committee on Intelligence United States Senate on Russian Active Measures Campaigns and Interference in the 2016 U.S. Election documents that @WokeLuisa is a Russian troll. This persona is one of as many as 50,258 fake Twitter accounts created by a Russian troll farm.

The purpose of trolls is stated in the very first paragraph of the bipartisan Senate report:

In 2016, Russian operatives associated with the St. Petersburg-based Internet Research Agency (IRA) used social media to conduct an information warfare campaign designed to spread disinformation and societal division in the United States…Masquerading as Americans, these operatives used targeted advertisements, intentionally falsified news articles, self-generated content, and social media platform tools to interact with and attempt to deceive tens of millions of social media users in the United States. This campaign sought to polarize Americans on the basis of societal, ideological, and racial differences, provoked real world events, and was part of a foreign government’s covert support of Russia’s favored candidate in the U.S. presidential election.

One of the many disturbing findings is that Black voters were targeted more than any other group.

Evidence of the IRA’s overwhelming operational emphasis on race is evident in the IRA’s Facebook advertisement content (over 66 percent contained a term related to race) and targeting (locational targeting was principally aimed at African Americans in key metropolitan areas with), its Facebook pages (one of the IRA’s top performing pages, “Blacktivist,” generated 11.2 million engagements with Facebook ‘ users), its Instagram content (five of the top 10 Instagram accounts were focused on African-American issues and audiences), its Twitter content (heavily focused on hot button issues with racial undertones, such as the NFL kneeling protests), and its YouTube activity (96 percent of the IRA’s YouTube content was targeted at racial issues and police· brutality).

Now we know. We should all have serious concerns about digital disinformation.

In fact, during a July 24 congressional hearing former special counsel Robert Mueller answered a question by stating that the Russian troll farm was expanding and continuing its digital disinformation warfare “as we sit here.” He added that other countries were expected to copy these tactics in our upcoming election cycles. This nightmare is not over. It is the new normal, so in the absence of action by the federal government and social media companies we better get ready to resist it. 

Our democratic system of government with its checks and balances depends on lively debates. To help voters make decisions about their elected officials and top priorities, the exchange of ideas needs to be more truthful and less toxic than posts by Russian trolls.

Influencers, such as Luisa Haynes, are widely quoted in the news. The Senate report notes that “Content produced under the guise of this persona would eventually appear ‘in more than two dozen news stories from outlets such as BBC, USA Today, Time, Wired, Huffington Post, and BET.’”

The most popular people and topics on social media platforms shape coverage. Trending lists influence what we call news, what we think about our leaders and elected officials and our attitudes about whether voting matters.

The evidence is mounting that our political discourse is subject to foreign manipulation. Social media platforms appear unwilling or just unprepared to deal with these threats.

In the 2020 election cycle, the onus is on voters to protect ourselves against disinformation. There are two easy steps that we can take: first gather news from balanced and diverse points of view; and second, stay skeptical of sources. If the news is too sensational, don’t share it. Together let’s keep ourselves, our families and our communities safe and informed.

Holli L. Holliday is president of Sisters Lead Sisters Vote, a nonprofit c4 organization for, by and of black women.

Black History

US Black Chambers of Commerce Makes History with Campus for Entrepreneurship

Published

on

The U.S. Black Chambers of Commerce recently unveiled its new campus, which was the former BET headquarters, located on more than seven acres in the nation’s capital.

USBC President Ron Busby, said, “When I reflect on the journey of the U.S. Black Chambers over the past 16 years, I see a story of resilience, vision, and progress. This campus is the next chapter of that story — not just a building, but a living symbol of what happens when we claim our space, own our future, and build institutions that outlast us.”

For five years, Busby worked to bring his vision of a permanent home for the “voice of Black Business” to fruition. Relying on his faith and an impressive roster of supporters, he navigated a changing political landscape and uncertainty for businesses, large and small.

The USBC Innovation Campus is about more than today’s entrepreneurs; it’s about ensuring that generations to come inherit a place where their ideas, voices, and businesses can thrive,” he explained.

Amid the upheaval of today’s economy with its growing list of mass layoffs, increased tariffs and tightened access to capital, Black entrepreneurs are finding renewed hope in efforts to build a community that helps fuel their goals.

History is on their side.

Even during slavery, some free Blacks managed to establish small businesses, and for a very small number of the enslaved, there were limited opportunities to “hire themselves out” for income. After the Civil War and during Reconstruction, there was a sharp rise in Black business ownership as men and women embraced ways to exercise their freedom. Despite the frequent threats and incidents of violence, this commitment to claim their place in spaces that had been off-limits served only to fortify their determination.

The harsh reality of Jim Crow and its relentless discrimination created a demand for more Black businesses. Entrepreneurs provided services to their communities, even though many consumers had very little discretionary income. The “internal” economies that sprang up around the country employed other African Americans and led to Tulsa’s Black Wall Street and insurance companies like North Carolina Mutual Life Insurance Company and Atlanta Life Insurance Company. Madame C.J. Walker also emerged during this era.

“My object in life is not simply to make money for myself or to spend it on myself in dressing or running around in an automobile, but I love to use a part of what I make in trying to help others” she said.

Fast forward more than a century, and the development of a campus devoted exclusively to nurture Black entrepreneurship would have been among Walker’s and the ancestors’  wildest dreams. It certainly has been one of Ron Busby’s, and he would like to see the USBC Innovation Campus play a pivotal role in helping others realize theirs.  

Continue Reading

Black History

Meet Jolanda Jones and Borris Miles: Black Texas Lawmakers Fighting Redistricting

Published

on

The Texas House reconvened today, but failed to reach a quorum for the second day in a row as the Democrats, who left the state in an orchestrated effort to delay the state’s Republican-led legislature from moving forward with its redistricting map that would create five more GOP congressional seats, show no signs of returning home soon.

One of the Texas lawmakers who fled to New York, state Representative Jolanda Jones said that Texas Governor Greg Abbott is “trying to get soundbites” by threatening to arrest the lawmakers who have left the state.

President Donald Trump says the FBI “might have to” locate the lawmakers. Trump’s statement comes hours after Texas Governor Greg Abbott ordered the state police to locate the lawmakers. However, the civil arrest warrants that have been issued do not extend beyond the state of Texas, and the 50 Democrats involved in the redistricting protest are in predominantly blue states like Illinois and New York.

Jones held back tears as she discussed the decision she and her legislative colleagues have made.

“I can’t imagine living in a time with no voting rights; I can’t imagine living in a time with no civil rights, but that’s where we are,” Jones said. “Yes, it’s hard. I have a granddaughter. I adore her. I miss her, but I’m going to have to be okay with FaceTime because I can’t come back to see her. There’s not a doubt in my mind that the Texas State Troopers will arrest me, and if I’m arrested, I literally can’t fight for democracy, so I’ve got to sacrifice. It is what it is. It makes me sad, but it is what it is.”

Texas State Senator Borris Miles released a statement announcing his support of Jones and the other legislators who broke quorum. 

Miles wrote, “It is a blatant racist power grab. The ramifications of this [mid-decade redistricting] are not just a danger to Texas; they will ripple through this country, threatening the fabric of our entire nation.”

Miles said he and other Texas lawmakers will meet with Massachusetts Governor Maura Healey this week at the National Conference of State Legislatures Annual Summit in Boston to discuss ways to “sound the alarm.”

In Illinois – another blue state – the absent Texas lawmakers have received support from Governor JB Pritzker, and the Democratic National Committee Chair, Ken Martin, said they will “fight fire with fire.”

Pritzker added, “We’re going to everything we can to protect every single one of them and make sure that – ‘cause we know they’re doing the right thing, we know that they’re following the law.”
New York Governor Kathy Hochul said, “That’s why the gloves are off, and I say, ‘Bring it on.” Hochul and other political leaders in blue states have begun talking about redistricting drives to form maps favorable to Democratic candidates.

Continue Reading

Black History

The Luxury of Oak Bluffs Is Embraced in a Summer Campaign By Designer Ralph Lauren

Published

on

One of Black Americans’ most popular luxury enclaves is featured in a summer style campaign released by legendary designer Ralph Lauren. Oak Bluffs on Martha’s Vineyard, Massachusetts, is a coastal beauty with a history of serving as a prominent affluent haven.

“We made the concerted choice to be here in Oak Bluffs because we knew we would be safe,” a longtime homeowner said in a documentary titled, ‘A Portrait of the American Dream: Oak Bluffs.’ This place nurtures from the heart, from the soul, and from the environment that’s here, and the way we are able to build bonds with people.”

The descendants of Africans first arrived in Marth’s Vineyard in the 1600s, initially as enslaved people working on farms. In 1912, Charles Shearer, who was born to a Black woman and a slave owner, opened Shearer Cottage which was the first Black-owned inn in Oak Bluffs. Shearer Cottage is considered a “hub” for the community.

Ralph Lauren described Oak Bluffs as “a quintessential portrait of the joy, optimism, and the sense of opportunity that make up the foundation of the American Dream.”

In his collection, Lauren shows Black models in classic fashions that capture summer on the Vineyard. It is a collaboration with Morehouse College and Spelman College. Three years ago, Lauren dropped a collection featuring both colleges. The collection was a wild success and sold out. 


To watch the Oak Bluffs documentary, click here.

Continue Reading

Trending

Copyright © 2026 Love Black History, powered by WordPress.