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EBONY Magazine: Still Going After 77 Years

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EBONY Magazine is back on the cultural radar with a digital presence and new management. As it marks 77 years, the venerable publication can look back to its beginnings in November 1945 when founder John H. Johnson published the first issue for his company, Johnson Publishing. It was a decision that played a significant role in the national image of Black Americans.

In 2005 Johnson died after leading the company from a small building in Chicago to a modern headquarters in the Windy City. Along the way, he changed the narrative of Black America by featuring success stories and achievements largely overlooked by mainstream media. And in the process, Johnson  developed a lucrative brand for his company.

In the book “Succeeding Against The Odds: The Autobiography Of A Great American Businessman,” he said, “My problem was advertising or, to come right out with it, the lack of advertising. How did I intend to deal with the problem? By persuading corporations and advertising executives to give EBONY the same consideration they gave Life and Look. To do that I had to convince corporations and advertising executives that there was an untapped, underdeveloped Black consumer market larger and more affluent than some of the major White foreign markets. This was a revolutionary approach – revolutionary from a racial, marketing, and advertising standpoint – and I couldn’t see it to lower-level functionaries. I had to go to the top and sell the Black consumer market the same way you sell a foreign market.”

In 2019, 14 years after Johnson’s death, Johnson Publishing filed for bankruptcy. The photo archives were a treasure trove of Black life and purchased in a public auction for $30 million in an unusual collaboration by a coalition of four foundations.

Bridgeman Sports and Media bought EBONY out of bankruptcy in late 2020 for $14 million. Ulysses “Junior” Bridgeman now leads the company that began almost 80 years ago by a little boy born in Arkansas who dreamt of showing the world a more complete picture of the community he loved.

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President Jimmy Carter Appointed the First Black Woman to Lead a Federal Agency

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President Jimmy Carter advanced opportunities for African Americans throughout his life,
advocating for justice and peace consistent with the Christian values he embraced. Since his
death on December 29 at age 100, Mr. Carter’s praises have been sung from his home state of
Georgia to points around the globe. And while the former president’s one-term in the White
House is dismissed by some political pundits for a lack of policies or accomplishments that
changed the course of history, his character and integrity set him apart.


Carter became the first president to appoint a Black woman head of a federal agency. He chose
Patricia Roberts Harris to lead the Housing and Urban Development when he took office in
1977.


Harris said, “I feel deeply proud and grateful this President chose me to knock down this barrier, but also a little sad about being the ‘first Negro woman,’ because it implies we were not
considered before.”


Senator William Proxmire questioned Carter’s choice, saying Harris came from too much wealth and influence to be an effective leader. But Carter stood by his decision, and Harris stayed in the position for two years.


The 39th president’s name is also included on the International Civil Rights Walk of Fame.


Civil rights activist, Rev. Al Sharpton recalled a conversation he shared with Carter.


“It was very significant, I was talking there at the foot of the Lincoln Memorial, and I was talking to President Clinton and President Carter,” Sharpton recalled. “And when Clinton and I finished talking, President Carter touched me on my arm and said, ‘How are you doing with your ministry, Al? I see you out there with your activism. Don’t leave your ministry … keep your prayer life going.’ And you could tell he sincerely meant it. He was not one who talked about his religion as a political kind of something you could say to voters.”


President Joe Biden declared January 9, 2025, a national day of mourning. Millions watched the former president’s funeral on television as he was remembered as a man of honesty,
compassion and faith – which included championing the rights of Americans who knew firsthand the struggle of injustice

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Black History

The Congressional Black Caucus Prepares for “Important” Work

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The Congressional Black Caucus started the 119th Congress with its largest membership. There were 62 members sworn in today.

“On behalf of the entire Congressional Black Caucus, congratulations to the members of the Executive Committee of the 119th Congress. 53 years after our Caucus’ founding, our work to improve the lives and conditions of Black people in America is more important than ever before,” said CBC President Steven Horsford.

Photo Credit: Ron Busby, U.S. Black Chambers Inc.

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Formerly All-Black School in Arkansas Works to Restore Campus

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In Arkansas a formerly all-Black school, Ouachita County Training School, has launched a national fundraising effort to restore the campus following its designation as a site on the National Register of Historic Places. One of the first corporate donations to OCTS, located in Bearden, Arkansas, came from the Katherine Anthony Foundation.

Anthony’s nephew, Steve, and CEO of Anthony Timberlands, presented a $10,000 check to the historic committee.

“We are happy to support the work of the Greater Bradley District Association and the Ouachita County Training School committee in their efforts to maintain the infrastructure and grounds of the training school, which is such an important part of the Bearden community,” Anthony said.

The National Park Service listed OCTS on the prestigious register in 2023.

“Since we received the news, we have been excited and motivated to raise the funds necessary to preserve this part of our history!” Virginia Ashley, committee president said. “We recognize the pivotal role OCTS played in educating several generations of young people who started right here and went on to contribute greatly to the Black middle class and the world.”    

The gift of education

For education advocates, December holds a special place in American history. During the Christmas Season in 1952, the Supreme Court first heard arguments to eliminate segregation in the nation’s public schools. But, it took two more years before the Court issued its landmark decision in Brown v. Board of Education, declaring segregation unconstitutional.

During the 1950s, OCTS educated Black students in the small southern town south of Little Rock, which became known internationally for The Little Rock Nine and their efforts to integrate Central High School. In Bearden, several Rosenwald Schools had consolidated to create the larger OCTS campus that educated students from the first through the 12th grades.

“I have such wonderful memories of my days as a student at OCTS,” recalled Pearlie Newton, a retired educator and executive director of the OCTS historic committee. “My dad helped pour concrete at the campus, my husband and I met there and it was in one of the classrooms that my goal to become an educator took shape.”

Despite the Supreme Court’s 1954 decision eliminating “separate but equal” schools, OCTS remained segregated until 1971 when it merged with the white school district in the area. An association of Black Baptist churches known as the Greater Bradley District Association purchased the campus for use as its headquarters.

Pastor and Association Moderator, Verna Thompson, said, “We are excited about the renovation and look forward to holding our church services and meetings in a modernized facility that holds so much historic significance.”

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