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The St. Louis American: Robust and Relevant

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Ranking in the top ten on a national list may seem like a good thing — depending on the list, of course. In 2013, two researchers crunched the 2010 U.S. Census numbers and placed St. Louis at number six among the nation’s most segregated cities. Business Insider then mapped the data.

MORE: The 25 Most Segregated Cities In America
It may not come has a surprise then, that the St. Louis American continues to serve as a “must-read” for African-Americans in the metropolitan area that sits astride the Missouri-Illinois border and stretches across 17 counties in both states.

Greater St. Louis population: 2.7 million (U.S. Census, 2010)
City of St. Louis population: 320,000 (U.S. Census, 2010)
According to Certified Audit of Circulations (CAC), which tracks newspaper circulation, the St. Louis American has a weekly print run of more than 70,000 copies. The paper’s website boasts 845 distribution points in 74 zip codes in the region — including stores, street boxes, college campuses and corporate offices.

The newspaper’s website provides a distribution map showing those points of sale: across a region that extends from East St. Louis, Ill. to the far western and southern suburbs of (mostly white) St. Louis County. The closer to the city and the northern suburbs one gets, the more places one can find the St. Louis American.

The weekly paper comes out every Thursday. Of course, readers anywhere can find the online version of the newspaper anytime. It editors boast updates to its website “2-3 times a day.” And, like many publications, it offers an “e-edition” of the weekly newspaper itself that readers can page through on their computer or tablet.

The St. Louis American: Still standing

There was a time when St. Louis boasted three black newspapers: the St. Louis American, the St. Louis Sentinel and the St. Louis Argus. St. Louis native Linda Lockhart remembers her family most often reading the Argus, which she describes as “strongest of the three” at the time. A journalist with four decades of experience, Lockhart grew up with the local and national black press.

“The St. Louis Sentinel offered a more conservative voice, but was also important to the community,” Lockhart recalled. “We also had Jet and Ebony magazines in our home, so I was always accustomed to reading publications such as these.”

The Argus and Sentinel survive today in memories and historical archives. By contrast, the American can now tout several points of pride:

The only local African-American newspaper continuously published since 1928
The longest continuously published weekly newspaper in the St. Louis area
The single largest weekly newspaper in the entire state of Missouri
Lockhart, outreach specialist at St. Louis Public Radio, said the sole survivor of the city’s black press continues to play a “tremendous role.”

“The American is where people can go to see stories of success and opportunity that exist in the black community, but are rarely displayed in the so-called mainstream media,” she said. “The daily newspaper in town (the St. Louis Post-Dispatch) focuses its main headlines on government and politics, or what the developers and corporations are doing.”

Read more: History of the St. Louis American
Robust and relevant

Compared to many online versions of black newspapers, which rely on wires and syndicated content to keep current, the St. Louis American’s website is rich in local articles and features, including video, as well as national news.

Both the online and print versions provide original, local coverage from politics and business to health, commentary, society pages, local entertainment and religion — including a directory of local churches. There are plenty of photos, showing the faces of black St. Louisans — in both the print and digital versions of the paper.

The St. Louis American has built a strong reputation for covering high school athletics as well as college and professional sports. Its video section includes sports roundups and commentary from local reporters. Advertisers appear to like the audience the newspaper delivers: Readers can see digital and print ads from major companies and hospital systems as well as small businesses.

At a time when newspapers are struggling to remain robust and relevant, Lockhart believes the St. Louis American is holding its own.

“In the American, readers can see stories about young, professional African-Americans; successful programs in schools and in the workplace,” she said. “The editorials advocate specifically for causes and concerns that have direct impact on the lives of African-Americans. The business and entertainment sections also share stories that are rarely seen elsewhere.”

Lockhart, a former editor on the national and international news desk at the St. Louis Post-Dispatch, said the black press continues to play a vital role.

“Black-owned news organizations, whether newspapers, online sites or broadcast networks always have the opportunity to tell stories from a vantage point that white-owned and operated organizations can’t or won’t do,” she said.

“Black-run news organizations are important for everyone, not just the black audience. White readers and viewers, and people of other ethnic backgrounds can learn much about their community as a whole, by getting their news and information from organizations such as the American.”

More about the St. Louis American:

Owner, Publisher & Executive Director: Donald M. Suggs
Address: 2315 Pine Street, St. Louis, MO 63103
Contacts: Phone: (314) 533-8000

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Black History

Coco Gauff Becomes the Youngest Flag Bearer in US Olympic History

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During the Paris Olympics Opening Ceremony, the female American flag bearer will be Coco Gauff, the 20-year-old tennis star. She will be the youngest flag bearer in American Olympic history. Basketball legend LeBron James has been selected as the male flag bearer.

Gauff said, “I was not expecting that.”

Delighted to be selected, Gauff admitted she has “no idea” what her assignment includes, adding, “I don’t know if there’s flag bearer-training I have to go to.”

James has been to the Olympics four times. He was part of U.S. teams that won bronze in 2004, gold at Beijing in 2008 and gold again in London in 2012.

But this will be his first time as the flag bearer.

He said, “It’s an absolute honor. I hope I continue to make my community proud and continue to make my family proud.”

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California Is the First State to Create A Public Alert for Missing Black Youth

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It’s been 21 years since Cleashandria Hall disappeared from Pine Bluff, Arkansas. Her mother Laurell Hall says she dropped her 18-year-old daughter off at her after-school job and never saw her again. For years, Hall and her family have kept their loved ones name in the media by hosting vigils and events that remind the public of their steadfast hope for answers.

But the attention is unusual. More often than not, experts say Black people who go missing do not receive the coverage as whites.

In October 2023, the state of California passed legislation that alerts the public to the disappearance of young people. It’s called the Ebony Alert, and it hopes to change the narrative about Black youth who are missing but don’t receive the same media coverage as white youth.

“We feel it’s well beyond time that we dedicate something specifically to help bring these young women and girls back home because they’re missed and loved just as much as their counterparts are,” State Senator Steven Bradford said in an interview with NBC News.

The recent docuseries about a California woman who faked her disappearance garnered 3.6 million viewers on Hulu, making it the most popular docuseries ever on the streaming service– a distinction that adds more credibility to the ongoing conversation about the disparities in media coverage and public attention when Black Americans are missing.

 Sherri Papini grabbed the spotlight in 2016 as authorities searched for her before she reappeared and years later admitted the hoax. The popularity of the docuseries has reignited the dismay Black families experience when their loved ones are missing.

According to the Black and Missing Foundation, Black Americans make up 40% of missing Americans but only 13% of the population.  

Foundation Founder Natalie Wilson said, “There’s a need for an Ebony Alert because people of color are disappearing at an alarming rate, and typically their cases are under the radar when it comes to media coverage and getting law enforcement resources.”

The Ebony Alert is activated when local authorities request it because a Black youth is missing, and there is concern the youth has been targeted for trafficking, or foul play is suspected. The Ebony Alert uses electronic highway signs and encouraged radio, TV, and social media and other systems to spread information about the missing persons’ alert.

In 2022, California began the Feather Alert which publicizes the disappearance of Indigenous people.

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First Black Manhattan District Attorney Wins Historic Felony Convictions Against  Donald Trump

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Manhattan District Attorney Alvin Bragg led the investigation that resulted in the first felony conviction of a former United States President, Donald Trump. Bragg’s case centered on the hush money paid to Stormy Daniels, a porn actor who said she and Trump had sex in 2006. The trial involved charges that Trump falsified business records to cover up the payment to Daniels.

 “While this defendant may be unlike any other in American history, we arrived at this trial and ultimately today at this verdict in the same manner as every other case that comes to the courtroom doors,” Bragg said during a press conference after the jury’s verdict was announced. “By following the facts and the law and doing so without fear or favor.”

Trump and his Republican supporters have accused Bragg of “weaponizing” the judicial system.

“This was a disgrace,” Trump said. “This was a rigged trial by a conflicted judge who was corrupt as a rigged trial, a disgrace. The real verdict is going to be November 5th by the people. And they know what happened here and everybody knows what happened here.”

Who is Alvin Bragg

In 2021, Bragg became the first African American elected as the District Attorney for New York County covering Manhattan. He graduated from Harvard Law School and has served as an Assistant Attorney General at the New York State Attorney General’s Office and as an Assistant U.S. Attorney for the Southern District of New York. Bragg is a former member of the Board of Directors of the New York Urban League and the Lawyers’ Committee for Civil Rights Under Law, and a Sunday School teacher at his church.

Political Science professor, Sekou Franklin, said, “Bragg took a big risk bringing the case against former President Donald Trump. Undoubtedly, this risk is both personal and political. Despite this challenge, his willingness to prosecute Trump took great courage.”

Trump’s litany of indictments started when he left office in 2020 after losing the White House to President Joe Biden. Charges of Trump’s attempts to overthrow the 2020 election continue to generate investigations and outrage. African American prosecutors have led three of the most significant cases.

In Georgia, Trump was indicted, along with 18 of his allies, for attempting to overturn the 2020 presidential election. Fulton County District Attorney Fani Willis brought the charges; however, the case became overshadowed by controversy when Willis was accused of hiring Nathan Wade as the special prosecutor because she was in a romantic relationship with him. Judge Scott McAfee declined to disqualify Willis, a decision Trump and his team are challenging.

Earlier this year New York State Attorney General Letitia James handed Trump a defeat after a New York judge ordered him and his business trust to pay $453.5 million in penalties and interest as part of his civil fraud case. The judge ruled that Trump fraudulently inflated the value of his real estate holdings when applying for loans.

But the latest convictions on 34 felony counts against the former President known for his boundary-breaking is historic.

“Alvin Bragg represents the new wave of prosecutors who have strong ties to public impact and community lawyering,” said Franklin, a professor at Middle Tennessee State. “Many of these prosecutors were elected as a result of protests that targeted racialized violence by law enforcement.”

Trump has described James, Willis and Bragg as “racists” – a thinly veiled attempt to tap into a vein of ingrained racism in the nation. The Republican Party lamented the convictions, decrying the trial as a political attack and a “shameful” day in American history.

Democrats view the convictions as an opportunity to sharpen their arguments that Trump is unfit to lead the nation domestically or represent America globally.

Trump faces up to four years in prison. His sentencing is set for July 11 – days before the start of the Republican National Convention.

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