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How Much is Nike Sacrificing with Kaepernick Ad Campaign

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The Nike swoosh went up in smoke literally as angry consumers pushed back against the company’s decision to make former San Francisco 49ers quarterback Colin Kaepernick the face of its new ‘Just Do It’ ad campaign. Kaepernick is a polarizing figure for many and the lightning rod for the nation’s conversation about the social justice protest he ignited when he began kneeling during the National Anthem in 2016. But, while some set fire to their merchandise, others were motivated to purchase.

“This is a bold and courageous move on Nike’s behalf!” says Rev. T.C. Johnson, one of the ministers who created a video last year calling for a boycott of the NFL as a response to the owners’ alleged collusion against Kaepernick. “Since Nike has stood for real justice in a true democracy, I will, and we can stand with Nike by purchasing all sporting needs from Nike until appropriate change occurs.”

When the smoke clears, Nike may find itself with some new customers and a renewed popularity. Time magazine reports Nike is experiencing a robust uptick in sales since the Kaepernick ad was announced. According to the report, online sales have increased 31%.

But, the research firm Morning Consult reports consumers have mixed emotions about the new 30th anniversary campaign. According to the survey, 24% have an unfavorable response to the brand which is a 7% increase linked to the ad. The survey also included a question aimed at gauging consumers’ opinions of Nike’s motivation with 32% saying the ad was “mostly an effort to recognize Kaepernick’s efforts” while 38% tagged the campaign as a “publicity stunt.”

Nike’s stock rebounded from an initial drop following the ad campaign announcement. And, the company is staying the course, riding out the turbulence with the awareness that the global customer is a significant contributor to its bottom line, and there are apparently many Americans who support its decision.

ESPN sportscaster Shannon Sharpe says he’s “extremely proud of and happy…Kudos to Nike.”

The National Football League is the latest arena for the nation’s increasingly bitter debate over cultural issues. The blistering tweets from the White House have fanned the anger of football fans who take issue with players for their decision to take a knee during the National Anthem as a silent protest against racial injustice. Ratings and attendance may suffer, again, this season as a result.

So far, only one sports team is ditching its Nike athletic wear in response to the Kaepernick campaign. The College of the Ozarks, a private Christian college located near Branson, Missouri, plans to remove all uniforms bought from Nike that have its logo. Officials at the College say the ad campaign promotes “an attitude of division and disrespect” toward America.

 

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US Black Chambers of Commerce Makes History with Campus for Entrepreneurship

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The U.S. Black Chambers of Commerce recently unveiled its new campus, which was the former BET headquarters, located on more than seven acres in the nation’s capital.

USBC President Ron Busby, said, “When I reflect on the journey of the U.S. Black Chambers over the past 16 years, I see a story of resilience, vision, and progress. This campus is the next chapter of that story — not just a building, but a living symbol of what happens when we claim our space, own our future, and build institutions that outlast us.”

For five years, Busby worked to bring his vision of a permanent home for the “voice of Black Business” to fruition. Relying on his faith and an impressive roster of supporters, he navigated a changing political landscape and uncertainty for businesses, large and small.

The USBC Innovation Campus is about more than today’s entrepreneurs; it’s about ensuring that generations to come inherit a place where their ideas, voices, and businesses can thrive,” he explained.

Amid the upheaval of today’s economy with its growing list of mass layoffs, increased tariffs and tightened access to capital, Black entrepreneurs are finding renewed hope in efforts to build a community that helps fuel their goals.

History is on their side.

Even during slavery, some free Blacks managed to establish small businesses, and for a very small number of the enslaved, there were limited opportunities to “hire themselves out” for income. After the Civil War and during Reconstruction, there was a sharp rise in Black business ownership as men and women embraced ways to exercise their freedom. Despite the frequent threats and incidents of violence, this commitment to claim their place in spaces that had been off-limits served only to fortify their determination.

The harsh reality of Jim Crow and its relentless discrimination created a demand for more Black businesses. Entrepreneurs provided services to their communities, even though many consumers had very little discretionary income. The “internal” economies that sprang up around the country employed other African Americans and led to Tulsa’s Black Wall Street and insurance companies like North Carolina Mutual Life Insurance Company and Atlanta Life Insurance Company. Madame C.J. Walker also emerged during this era.

“My object in life is not simply to make money for myself or to spend it on myself in dressing or running around in an automobile, but I love to use a part of what I make in trying to help others” she said.

Fast forward more than a century, and the development of a campus devoted exclusively to nurture Black entrepreneurship would have been among Walker’s and the ancestors’  wildest dreams. It certainly has been one of Ron Busby’s, and he would like to see the USBC Innovation Campus play a pivotal role in helping others realize theirs.  

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Meet Jolanda Jones and Borris Miles: Black Texas Lawmakers Fighting Redistricting

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The Texas House reconvened today, but failed to reach a quorum for the second day in a row as the Democrats, who left the state in an orchestrated effort to delay the state’s Republican-led legislature from moving forward with its redistricting map that would create five more GOP congressional seats, show no signs of returning home soon.

One of the Texas lawmakers who fled to New York, state Representative Jolanda Jones said that Texas Governor Greg Abbott is “trying to get soundbites” by threatening to arrest the lawmakers who have left the state.

President Donald Trump says the FBI “might have to” locate the lawmakers. Trump’s statement comes hours after Texas Governor Greg Abbott ordered the state police to locate the lawmakers. However, the civil arrest warrants that have been issued do not extend beyond the state of Texas, and the 50 Democrats involved in the redistricting protest are in predominantly blue states like Illinois and New York.

Jones held back tears as she discussed the decision she and her legislative colleagues have made.

“I can’t imagine living in a time with no voting rights; I can’t imagine living in a time with no civil rights, but that’s where we are,” Jones said. “Yes, it’s hard. I have a granddaughter. I adore her. I miss her, but I’m going to have to be okay with FaceTime because I can’t come back to see her. There’s not a doubt in my mind that the Texas State Troopers will arrest me, and if I’m arrested, I literally can’t fight for democracy, so I’ve got to sacrifice. It is what it is. It makes me sad, but it is what it is.”

Texas State Senator Borris Miles released a statement announcing his support of Jones and the other legislators who broke quorum. 

Miles wrote, “It is a blatant racist power grab. The ramifications of this [mid-decade redistricting] are not just a danger to Texas; they will ripple through this country, threatening the fabric of our entire nation.”

Miles said he and other Texas lawmakers will meet with Massachusetts Governor Maura Healey this week at the National Conference of State Legislatures Annual Summit in Boston to discuss ways to “sound the alarm.”

In Illinois – another blue state – the absent Texas lawmakers have received support from Governor JB Pritzker, and the Democratic National Committee Chair, Ken Martin, said they will “fight fire with fire.”

Pritzker added, “We’re going to everything we can to protect every single one of them and make sure that – ‘cause we know they’re doing the right thing, we know that they’re following the law.”
New York Governor Kathy Hochul said, “That’s why the gloves are off, and I say, ‘Bring it on.” Hochul and other political leaders in blue states have begun talking about redistricting drives to form maps favorable to Democratic candidates.

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The Luxury of Oak Bluffs Is Embraced in a Summer Campaign By Designer Ralph Lauren

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One of Black Americans’ most popular luxury enclaves is featured in a summer style campaign released by legendary designer Ralph Lauren. Oak Bluffs on Martha’s Vineyard, Massachusetts, is a coastal beauty with a history of serving as a prominent affluent haven.

“We made the concerted choice to be here in Oak Bluffs because we knew we would be safe,” a longtime homeowner said in a documentary titled, ‘A Portrait of the American Dream: Oak Bluffs.’ This place nurtures from the heart, from the soul, and from the environment that’s here, and the way we are able to build bonds with people.”

The descendants of Africans first arrived in Marth’s Vineyard in the 1600s, initially as enslaved people working on farms. In 1912, Charles Shearer, who was born to a Black woman and a slave owner, opened Shearer Cottage which was the first Black-owned inn in Oak Bluffs. Shearer Cottage is considered a “hub” for the community.

Ralph Lauren described Oak Bluffs as “a quintessential portrait of the joy, optimism, and the sense of opportunity that make up the foundation of the American Dream.”

In his collection, Lauren shows Black models in classic fashions that capture summer on the Vineyard. It is a collaboration with Morehouse College and Spelman College. Three years ago, Lauren dropped a collection featuring both colleges. The collection was a wild success and sold out. 


To watch the Oak Bluffs documentary, click here.

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