Connect with us

Black History

EBONY Magazine: Still Going After 77 Years

Published

on

EBONY Magazine is back on the cultural radar with a digital presence and new management. As it marks 77 years, the venerable publication can look back to its beginnings in November 1945 when founder John H. Johnson published the first issue for his company, Johnson Publishing. It was a decision that played a significant role in the national image of Black Americans.

In 2005 Johnson died after leading the company from a small building in Chicago to a modern headquarters in the Windy City. Along the way, he changed the narrative of Black America by featuring success stories and achievements largely overlooked by mainstream media. And in the process, Johnson  developed a lucrative brand for his company.

In the book “Succeeding Against The Odds: The Autobiography Of A Great American Businessman,” he said, “My problem was advertising or, to come right out with it, the lack of advertising. How did I intend to deal with the problem? By persuading corporations and advertising executives to give EBONY the same consideration they gave Life and Look. To do that I had to convince corporations and advertising executives that there was an untapped, underdeveloped Black consumer market larger and more affluent than some of the major White foreign markets. This was a revolutionary approach – revolutionary from a racial, marketing, and advertising standpoint – and I couldn’t see it to lower-level functionaries. I had to go to the top and sell the Black consumer market the same way you sell a foreign market.”

In 2019, 14 years after Johnson’s death, Johnson Publishing filed for bankruptcy. The photo archives were a treasure trove of Black life and purchased in a public auction for $30 million in an unusual collaboration by a coalition of four foundations.

Bridgeman Sports and Media bought EBONY out of bankruptcy in late 2020 for $14 million. Ulysses “Junior” Bridgeman now leads the company that began almost 80 years ago by a little boy born in Arkansas who dreamt of showing the world a more complete picture of the community he loved.

Black History

Formerly All-Black School in Arkansas Works to Restore Campus

Published

on

By

In Arkansas a formerly all-Black school, Ouachita County Training School, has launched a national fundraising effort to restore the campus following its designation as a site on the National Register of Historic Places. One of the first corporate donations to OCTS, located in Bearden, Arkansas, came from the Katherine Anthony Foundation.

Anthony’s nephew, Steve, and CEO of Anthony Timberlands, presented a $10,000 check to the historic committee.

“We are happy to support the work of the Greater Bradley District Association and the Ouachita County Training School committee in their efforts to maintain the infrastructure and grounds of the training school, which is such an important part of the Bearden community,” Anthony said.

The National Park Service listed OCTS on the prestigious register in 2023.

“Since we received the news, we have been excited and motivated to raise the fund necessary to preserve this part of our history!” Virginia Ashley, committee president said. “We recognize the pivotal role OCTS played in educating several generations of young people who started right here and went on to contribute greatly to the Black middle class and the world.”    

The gift of education

For education advocates, December holds a special place in American history. During the Christmas Season in 1952, the Supreme Court first heard arguments to eliminate segregation in the nation’s public schools. But, it took two more years before the Court issued its landmark decision in Brown v. Board of Education, declaring segregation unconstitutional.

During the 1950s, OCTS educated Black students in the small southern town south of Little Rock, which became known internationally for The Little Rock Nine and their efforts to integrate Central High School. In Bearden, several Rosenwald Schools had consolidated to create the larger OCTS campus that educated students from the first through the 12th grades.

“I have such wonderful memories of my days as a student at OCTS,” recalled Pearlie Newton, a retired educator and executive director of the OCTS historic committee. “My dad helped pour concrete at the campus, my husband and I met there and it was in one of the classrooms that my goal to become an educator took shape.”

Despite the Supreme Court’s 1954 decision eliminating “separate but equal” schools, OCTS remained segregated until 1971 when it merged with the white school district in the area. An association of Black Baptist churches known as the Greater Bradley District Association purchased the campus for use as its headquarters.

Pastor and Association Moderator, Verna Thompson, said, “We are excited about the renovation and look forward to holding our church services and meetings in a modernized facility that holds so much historic significance.”

Continue Reading

Black History

America Heads Into the Last Mile of the 2024 Presidential Election

Published

on

With only a week until Election Day, Vice-President Kamala Harris and Donald Trump are holding their final campaign rallies and crisscrossing the battleground states. Both candidates know the importance of every vote, and they are rallying their base in the closing days.

Vickie Newton, founder of The Village Celebration and Love Black History, traces the history of Black voters in America on the eve of the historic 2024 presidential election.

Continue Reading

Black History

Coco Gauff Becomes the Youngest Flag Bearer in US Olympic History

Published

on

During the Paris Olympics Opening Ceremony, the female American flag bearer will be Coco Gauff, the 20-year-old tennis star. She will be the youngest flag bearer in American Olympic history. Basketball legend LeBron James has been selected as the male flag bearer.

Gauff said, “I was not expecting that.”

Delighted to be selected, Gauff admitted she has “no idea” what her assignment includes, adding, “I don’t know if there’s flag bearer-training I have to go to.”

James has been to the Olympics four times. He was part of U.S. teams that won bronze in 2004, gold at Beijing in 2008 and gold again in London in 2012.

But this will be his first time as the flag bearer.

He said, “It’s an absolute honor. I hope I continue to make my community proud and continue to make my family proud.”

Continue Reading

Trending

Copyright © 2024 Love Black History, powered by WordPress.