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The St. Louis American: Robust and Relevant

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Ranking in the top ten on a national list may seem like a good thing — depending on the list, of course. In 2013, two researchers crunched the 2010 U.S. Census numbers and placed St. Louis at number six among the nation’s most segregated cities. Business Insider then mapped the data.

MORE: The 25 Most Segregated Cities In America
It may not come has a surprise then, that the St. Louis American continues to serve as a “must-read” for African-Americans in the metropolitan area that sits astride the Missouri-Illinois border and stretches across 17 counties in both states.

Greater St. Louis population: 2.7 million (U.S. Census, 2010)
City of St. Louis population: 320,000 (U.S. Census, 2010)
According to Certified Audit of Circulations (CAC), which tracks newspaper circulation, the St. Louis American has a weekly print run of more than 70,000 copies. The paper’s website boasts 845 distribution points in 74 zip codes in the region — including stores, street boxes, college campuses and corporate offices.

The newspaper’s website provides a distribution map showing those points of sale: across a region that extends from East St. Louis, Ill. to the far western and southern suburbs of (mostly white) St. Louis County. The closer to the city and the northern suburbs one gets, the more places one can find the St. Louis American.

The weekly paper comes out every Thursday. Of course, readers anywhere can find the online version of the newspaper anytime. It editors boast updates to its website “2-3 times a day.” And, like many publications, it offers an “e-edition” of the weekly newspaper itself that readers can page through on their computer or tablet.

The St. Louis American: Still standing

There was a time when St. Louis boasted three black newspapers: the St. Louis American, the St. Louis Sentinel and the St. Louis Argus. St. Louis native Linda Lockhart remembers her family most often reading the Argus, which she describes as “strongest of the three” at the time. A journalist with four decades of experience, Lockhart grew up with the local and national black press.

“The St. Louis Sentinel offered a more conservative voice, but was also important to the community,” Lockhart recalled. “We also had Jet and Ebony magazines in our home, so I was always accustomed to reading publications such as these.”

The Argus and Sentinel survive today in memories and historical archives. By contrast, the American can now tout several points of pride:

The only local African-American newspaper continuously published since 1928
The longest continuously published weekly newspaper in the St. Louis area
The single largest weekly newspaper in the entire state of Missouri
Lockhart, outreach specialist at St. Louis Public Radio, said the sole survivor of the city’s black press continues to play a “tremendous role.”

“The American is where people can go to see stories of success and opportunity that exist in the black community, but are rarely displayed in the so-called mainstream media,” she said. “The daily newspaper in town (the St. Louis Post-Dispatch) focuses its main headlines on government and politics, or what the developers and corporations are doing.”

Read more: History of the St. Louis American
Robust and relevant

Compared to many online versions of black newspapers, which rely on wires and syndicated content to keep current, the St. Louis American’s website is rich in local articles and features, including video, as well as national news.

Both the online and print versions provide original, local coverage from politics and business to health, commentary, society pages, local entertainment and religion — including a directory of local churches. There are plenty of photos, showing the faces of black St. Louisans — in both the print and digital versions of the paper.

The St. Louis American has built a strong reputation for covering high school athletics as well as college and professional sports. Its video section includes sports roundups and commentary from local reporters. Advertisers appear to like the audience the newspaper delivers: Readers can see digital and print ads from major companies and hospital systems as well as small businesses.

At a time when newspapers are struggling to remain robust and relevant, Lockhart believes the St. Louis American is holding its own.

“In the American, readers can see stories about young, professional African-Americans; successful programs in schools and in the workplace,” she said. “The editorials advocate specifically for causes and concerns that have direct impact on the lives of African-Americans. The business and entertainment sections also share stories that are rarely seen elsewhere.”

Lockhart, a former editor on the national and international news desk at the St. Louis Post-Dispatch, said the black press continues to play a vital role.

“Black-owned news organizations, whether newspapers, online sites or broadcast networks always have the opportunity to tell stories from a vantage point that white-owned and operated organizations can’t or won’t do,” she said.

“Black-run news organizations are important for everyone, not just the black audience. White readers and viewers, and people of other ethnic backgrounds can learn much about their community as a whole, by getting their news and information from organizations such as the American.”

More about the St. Louis American:

Owner, Publisher & Executive Director: Donald M. Suggs
Address: 2315 Pine Street, St. Louis, MO 63103
Contacts: Phone: (314) 533-8000

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Black History

US Black Chambers of Commerce Makes History with Campus for Entrepreneurship

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The U.S. Black Chambers of Commerce recently unveiled its new campus, which was the former BET headquarters, located on more than seven acres in the nation’s capital.

USBC President Ron Busby, said, “When I reflect on the journey of the U.S. Black Chambers over the past 16 years, I see a story of resilience, vision, and progress. This campus is the next chapter of that story — not just a building, but a living symbol of what happens when we claim our space, own our future, and build institutions that outlast us.”

For five years, Busby worked to bring his vision of a permanent home for the “voice of Black Business” to fruition. Relying on his faith and an impressive roster of supporters, he navigated a changing political landscape and uncertainty for businesses, large and small.

The USBC Innovation Campus is about more than today’s entrepreneurs; it’s about ensuring that generations to come inherit a place where their ideas, voices, and businesses can thrive,” he explained.

Amid the upheaval of today’s economy with its growing list of mass layoffs, increased tariffs and tightened access to capital, Black entrepreneurs are finding renewed hope in efforts to build a community that helps fuel their goals.

History is on their side.

Even during slavery, some free Blacks managed to establish small businesses, and for a very small number of the enslaved, there were limited opportunities to “hire themselves out” for income. After the Civil War and during Reconstruction, there was a sharp rise in Black business ownership as men and women embraced ways to exercise their freedom. Despite the frequent threats and incidents of violence, this commitment to claim their place in spaces that had been off-limits served only to fortify their determination.

The harsh reality of Jim Crow and its relentless discrimination created a demand for more Black businesses. Entrepreneurs provided services to their communities, even though many consumers had very little discretionary income. The “internal” economies that sprang up around the country employed other African Americans and led to Tulsa’s Black Wall Street and insurance companies like North Carolina Mutual Life Insurance Company and Atlanta Life Insurance Company. Madame C.J. Walker also emerged during this era.

“My object in life is not simply to make money for myself or to spend it on myself in dressing or running around in an automobile, but I love to use a part of what I make in trying to help others” she said.

Fast forward more than a century, and the development of a campus devoted exclusively to nurture Black entrepreneurship would have been among Walker’s and the ancestors’  wildest dreams. It certainly has been one of Ron Busby’s, and he would like to see the USBC Innovation Campus play a pivotal role in helping others realize theirs.  

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Meet Jolanda Jones and Borris Miles: Black Texas Lawmakers Fighting Redistricting

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The Texas House reconvened today, but failed to reach a quorum for the second day in a row as the Democrats, who left the state in an orchestrated effort to delay the state’s Republican-led legislature from moving forward with its redistricting map that would create five more GOP congressional seats, show no signs of returning home soon.

One of the Texas lawmakers who fled to New York, state Representative Jolanda Jones said that Texas Governor Greg Abbott is “trying to get soundbites” by threatening to arrest the lawmakers who have left the state.

President Donald Trump says the FBI “might have to” locate the lawmakers. Trump’s statement comes hours after Texas Governor Greg Abbott ordered the state police to locate the lawmakers. However, the civil arrest warrants that have been issued do not extend beyond the state of Texas, and the 50 Democrats involved in the redistricting protest are in predominantly blue states like Illinois and New York.

Jones held back tears as she discussed the decision she and her legislative colleagues have made.

“I can’t imagine living in a time with no voting rights; I can’t imagine living in a time with no civil rights, but that’s where we are,” Jones said. “Yes, it’s hard. I have a granddaughter. I adore her. I miss her, but I’m going to have to be okay with FaceTime because I can’t come back to see her. There’s not a doubt in my mind that the Texas State Troopers will arrest me, and if I’m arrested, I literally can’t fight for democracy, so I’ve got to sacrifice. It is what it is. It makes me sad, but it is what it is.”

Texas State Senator Borris Miles released a statement announcing his support of Jones and the other legislators who broke quorum. 

Miles wrote, “It is a blatant racist power grab. The ramifications of this [mid-decade redistricting] are not just a danger to Texas; they will ripple through this country, threatening the fabric of our entire nation.”

Miles said he and other Texas lawmakers will meet with Massachusetts Governor Maura Healey this week at the National Conference of State Legislatures Annual Summit in Boston to discuss ways to “sound the alarm.”

In Illinois – another blue state – the absent Texas lawmakers have received support from Governor JB Pritzker, and the Democratic National Committee Chair, Ken Martin, said they will “fight fire with fire.”

Pritzker added, “We’re going to everything we can to protect every single one of them and make sure that – ‘cause we know they’re doing the right thing, we know that they’re following the law.”
New York Governor Kathy Hochul said, “That’s why the gloves are off, and I say, ‘Bring it on.” Hochul and other political leaders in blue states have begun talking about redistricting drives to form maps favorable to Democratic candidates.

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Black History

The Luxury of Oak Bluffs Is Embraced in a Summer Campaign By Designer Ralph Lauren

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One of Black Americans’ most popular luxury enclaves is featured in a summer style campaign released by legendary designer Ralph Lauren. Oak Bluffs on Martha’s Vineyard, Massachusetts, is a coastal beauty with a history of serving as a prominent affluent haven.

“We made the concerted choice to be here in Oak Bluffs because we knew we would be safe,” a longtime homeowner said in a documentary titled, ‘A Portrait of the American Dream: Oak Bluffs.’ This place nurtures from the heart, from the soul, and from the environment that’s here, and the way we are able to build bonds with people.”

The descendants of Africans first arrived in Marth’s Vineyard in the 1600s, initially as enslaved people working on farms. In 1912, Charles Shearer, who was born to a Black woman and a slave owner, opened Shearer Cottage which was the first Black-owned inn in Oak Bluffs. Shearer Cottage is considered a “hub” for the community.

Ralph Lauren described Oak Bluffs as “a quintessential portrait of the joy, optimism, and the sense of opportunity that make up the foundation of the American Dream.”

In his collection, Lauren shows Black models in classic fashions that capture summer on the Vineyard. It is a collaboration with Morehouse College and Spelman College. Three years ago, Lauren dropped a collection featuring both colleges. The collection was a wild success and sold out. 


To watch the Oak Bluffs documentary, click here.

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